Conventional marketing is any form of promotion using offline media such as television, newspapers, brochures, billboards, radio, and so on.
Conventional marketing is often also referred to as traditional marketing. Even though it is considered outdated, this type of marketing is still practiced today.
Conventional marketing is carried out to create public knowledge regarding a product or service. Check out the complete information in the following description.Conventional Marketing Methods
Below are several methods commonly applied in conventional marketing, as summarized from the Indeed page:
Handouts, namely in the form of leaflets, pamphlets, brochures, which are used to promote businesses, events, etc.
Billboards or billboards are commonly found along highways which display images and supporting text to convey messages to the audience while driving.
Sending letters directly to the addresses of potential customers who live in the area targeted by a business.
Print advertising, namely a conventional marketing channel in which companies place advertisements in newspapers, tabloids or magazines to build public knowledge about products.
Marketing through events, namely by holding seminars, exhibitions, conventions or conferences by holding stands so that companies can market their products better.
Broadcast advertising, such as holding advertisements on radio and TV which are packaged creatively so that potential customers know about the products being sold.
Telemarketing, which is a type of conventional marketing carried out via telephone.
Characteristics of Conventional Marketing
Referring to the book Marketing Management by Erina Alimin, Eddy, Diana Afriani, et al, several characteristics of conventional marketing that differentiate it from other types of marketing are:
1. Using Traditional Media
The main characteristic of conventional marketing is using traditional (non-internet) media, such as radio, television, print media, brochures, billboards, etc., where these media can be utilized without the use of the internet.
2. Reach a wide and varied audience
The use of media such as TV, radio or billboards allows a business to reach new audiences who have diverse characteristics.
To target audiences with certain characteristics, companies can use conventional marketing methods, such as flyers, direct mail, etc.
3. Marketing Materials Can Be Reused
Companies often use and reuse the same flyers, commercials, TV, or radio ads, such as ads that run during a specific time period. This way, companies can save time and money on promoting the business.